Lime Mini Course:
Customer-Driven Strategy

Marketing strategy is about making clear choices—who to focus on, what customer problems to solve, where to play and differentiate, and how to evolve our products and services. It must align with the scope of the prioritized Customer Opportunity, the Critical Success Factors for our business, and the resource constraints we face.  At its core, strategy is deciding what to do—and more importantly, what not to do.

After completing the Mini Strategy Course below, we invite you to explore Lime’s other Strategy Masterclass topics available that include financial acumen, innovation, positioning and value creation, and measuring success. Reach out for more topic details.