Every profession has seasons, and for marketers, there’s a “Situation Analysis” season when we look at our state of affairs to develop profitable strategies and plans for the year ahead. One of the main activities during this time is the SWOT analysis. Most teams’ time and energy on creating a SWOT is a waste. Teams will spend hours upon hours generating lists of Strengths, Weaknesses, Opportunities, and Threats with the aim of? Here are five tips for making a SWOT to help you grow your business.