What Propels Lime
We’re on a mission to put the life back in life sciences.
We transform life science marketing by cultivating proven marketing ingredients that grow profits, and ensuring that our partners remain relevant, differentiated, and human in a fast-changing global and digital world. Lime is a unique marketing strategy and capabilities partner for life science companies who want to do right by their customers, employees, shareholders, and society.
Cultivating Growth in
Life Science Companies
Cultivating People
Marketing Simulation
Diagnosing skills through an interactive learning game
Life Science Marketing Masterclass
Growing skills through an interactive, on-demand learning program
Mastery in Action Workshops
Applying skills through expert-facilitated, hands-on sessions
Cultivating Productivity
Marketing Ways
Creating standard marketing practices and tools that let you grow faster and better, together
Marketing Competencies
Defining marketer attitudes, knowledge, and skills that provide transparency and consistency across roles and levels
Cultivating Culture
Soil Test™
Benchmarking your company and creating a marketing transformation strategic roadmap for success
Leading Marketing Transformation
Elevating your marketing leaders and marketing functional team through an executive action learning program
The CMO Advisor
Tackling tough challenges through executive coaching
Cultivating Community
LimeLights™
Nudging the life science industry through thought leadership and resources
Limebrary™
Explore the Limebrary for tip sheets and other helpful free resources for you and your team
Your Roadmap for
Growth and Impact
Through decades of on-the-ground marketing experience in and out of the industry, we translate ideal marketing practices for your team that address unique demands on your life science company.
Our leading edge, fit-for-purpose approach ensures your life science marketing organization has the right institutional processes and tools, appropriate individual thinking and skills, and strong leadership plus empathetic conversations that drive faster, sustainable profit growth.
Lime’s Proven Marketing Ingredients
We see growth as it is depicted in nature:
the result of a healthy, interrelated, symbiotic system.
Deeply rooted tangibles like the market, customers, or competition can be hard to change. Adding the right amount of lime at the right times can cultivate ideal conditions in your climate, allowing profits and patient impact to thrive. With the right thinking, planning, tools, processes, and conversations, you can take better care of your people plus customers…then innovation, profit, and growth will follow.
What life science marketing challenges does your team face?
- We need to be a more customer-centric marketing organization.
- I’m trying to build my team’s marketing skills, but none of us have time for training.
- How do we know our marketing launch strategy will deliver in-market?
- We have to get better at digital marketing.
- We’re in the midst of marketing transformation, but need to get there faster.
What Our Clients
Are Saying
Limebrary
Explore ideas from unexpected places and help tackle real issues marketers face to improve strategy and marketing capabilities in the life sciences. Here are some favorite resources curated just for you.
Do Your Strategies “Spark Joy”?
Spring has sprung, and the emergence of birds, green buds, and fresh air somehow create an urge to give things a good scrubbing and start anew. For those in marketing and other commercial roles, spring also means we’re in the midst of business planning season. What a great time to spring-clean our strategies! Inspired by…