Life Science Marketing
Soil Test™ Benchmark
Do you have the right plan to achieve your marketing goals?
You want to build a world-class marketing organization, improve launch effectiveness, or drive another key critical business initiative. You know change is needed, but it can be hard to know where to start, especially when there seems so much to do.
Our Life Science Marketing Soil Test™ evaluates the extent to which your company has the proven marketing ingredients to grow profits. The results of the test are used by company leaders to help guide marketing capability strategy and planning efforts. The test is grounded in our proprietary Lime Life Science Marketing Framework™ generated through decades-long research and practice.
The Soil Test™ includes:
- Benchmark analysis of your company’s marketing capabilities (strengths and gaps)
- 1-to-3 year strategic road map to address those gaps
- Marketing capability and change management expertise and support
The process is easy for you and your team and can be completed in as quickly as 6 weeks. After kicking off the project and aligning on goals, we’ll take your Soil Sample consisting of company data and engagement sessions. From there, we’ll analyze your Soil Sample and validate our findings with you and your team. Finally, we’ll develop a Strategic Roadmap Recommendation with play-by-play plans to make immediate and lasting impact.
Easy-peasy
We do the heavy lifting with minimal effort required by your team and stakeholders
We’re here for you
From kick-off to implementation and beyond, our experts work with you as strategic partners
Know where you stand
Our benchmark considers unique life science challenges and uses a methodology to minimize self-reporting bias
Get a doable plan
Your data informs priorities and staging of company resources for maximum impact while building interest and alignment along the way
Download our Free Marketing Capabilities Partner Checklist
