Life Science
Marketing Capability
Case Studies
Grow Your People and Your Profit In life sciences, building marketing capabilities isn’t about following a formula—it’s about leveraging proven ingredients that are effective given your unique culture, challenges, and aspirations. We partner with companies like yours to cultivate lasting marketing transformation.
Where Expertise Meets Empathy
We combine behavioral science know-how with practical, hands-on experience. We’ve led large-scale marketing transformation both from inside organizations and as advisors to clients. This dual perspective shows us what actually works versus what just sounds good on paper.
When we work with clients, we bring:
Life science marketing muscleWe’re award-winning former marketers who understand firsthand how to navigate a regulated industry, consider a complex mix of customer types and channels, manage multiple internal stakeholders, and drive decisions forward.
A whole person approachWe incorporate all the things a marketer and the team need today, integrating marketing competencies with other skills like prioritization, stakeholder influence, creative thinking, technology adoption, and work-life balance.
Metrics-based implementationWe establish success metrics upfront, anticipate and overcome barriers before they derail progress, and ensure projects stay on time, on budget, and on brief.
Download our free Marketing Capabilities Partner Checklist
Investment That Delivers Returns
We treat marketing capability building as a strategic investment—one that drives faster revenue and profit growth through:
- Deeper customer connectedness
- More effective strategies and plans
- Stronger marketer engagement
- Better team productivity
Why Clients Choose Lime ?
Our clients value our ability to translate marketing best practices into applications that work in the life sciences context. From Day One, we immerse ourselves in your culture, understand your people, and align our approach with your goals. We don’t just teach—we transform.
The result? Marketers who know more—and achieve more. Teams that are equipped to navigate complexity, drive innovation, and deliver consistent results in an ever-evolving industry. Leaders who transform the marketing function into a strategic powerhouse, elevating the critical organizational capabilities that propel sustainable growth. Companies that forge deeper connections with customers and society, turning insights into meaningful action.
Lime helps you build life science marketing capabilities that become your competitive advantage.
We partner with life science marketing and marketing capability leaders who work in…
Every field of the life sciences
Pharmaceuticals | Biotech | Medical Devices | Med Tech | Instrumentation & Software | Diagnostics & Testing | OTC | B2B Services
Small to large companies at different life stages
Fortune 100 | Fortune 500 | Mid-Size | Start-Up | Privately Held | Publicly Held | Private Equity/VC
Different geographies
US | Europe | Emerging Markets | Global | Centralized | Regional
Lime put a lot of effort into understanding us and our particular needs. They’re a fantastic capability-building partner and good, honest sounding board. They not only challenged us on direction, but they were proactive in recommending different ways to approach a situation.
Head, Commercial Capabilities
Our marketers were at sea before we rolled out our new Marketing Way. Now they know what they need to be focused on and why. It’s made our planning process so much more customer focused and competitive, and helped align our senior leaders outside of marketing too. Thanks to Lime, it’s like night and day.
Vice President, Marketing
How We’ve Helped Clients Grow Their People and Their Profit
Accelerating Marketing Impact
Diagnostic Testing | U.S. | Privately Held
Read how Lime helped a junior marketing team in an emerging company come together to claim their rightful strategic place at the table…and in the process, grow their business by nearly double digits.
Creating Global Marketing Competency
Healthcare OTC/Rx | Global | Privately Held
Read how Lime upskilled, inspired, and unified marketers from different countries by leveraging a practical and engaging marketing competency development program that helped them reverse declining businesses under tight resource constraints.
Designing a High-Impact, Go-to-Market Plan
Med Tech B2B Services | Global | Fortune 500 Conglomerate
Read how Lime helped a B2B services marketing team discover a more effective approach to segmenting customers that resulted in better value propositions, differentiated innovation, and a more aligned Sales team.
Developing Cross-Functional Launch Strategy
Mid-Size Pharma | Global | Publicly Held
Read how a diverse and opinionated cross-functional launch team worked with Lime to uncover surprising headwinds and develop an aligned strategy for its scientific, publication, and commercialization platforms.
Embedding Launch Excellence
Instrumentation/Software | Global | Publicly Held
Read how a large, decentralized, and willful marketing organization worked with Lime to overcome cultural hurdles and build a more predicable customer-focused cadence that is turning around launch performance despite a highly competitive market.
Getting Marketing Transformation Unstuck
Biotech | U.S. | Fortune 500
Read how a highly capable Marketing Excellence team partnered with Lime to build momentum (finally!) for marketing change and reduce their go-to-market cycle time from 6 months to 6 weeks with a consistent approach across divisions.
Accelerating Digital Transformation
Medical Device | Global | Fortune 500
Read how Lime helped a Marketing Capabilities team recognize hidden barriers to omnichannel transformation and redirect resources and plans towards a more effective way to drive lasting change in their culture.
Building a High-Performance Marketing Culture
Healthcare OTC/Rx | Global | Privately Held
Read how Lime partnered with a new marketing leadership team to fix a broken operating model, engage marketers, and build skills that increased marketers’ strategic influence on the organization.
Modernizing Marketing
Biotech | U.S. | Fortune 500
Read how a veteran team worked with Lime to recast its marketing vision, framework, process, tools, and competencies so that it could create a world-class marketing organization suited for today’s global, social, and digital world.
It’s time to put life into your life science marketing. Even if you’re not sure where to begin, we’d love to learn about your challenges and explore a way forward. Schedule your free session with Lime and, together, Let’s Grow!
I really appreciated the approach from Lime and the industry insight they brought. Their expertise lent credibility to the work we were doing and helped accelerate adoption well beyond expectations. I’m thrilled at the marketing organization we’ve built!
