Lime Marketing Competencies
Are you ready to build your marketing team’s future?
Do your marketers know the skills they need to focus on to be great at their job today and advance to the job they want tomorrow? The leadership team needs to leverage consistent standards to make transparent, credible hiring and promotion decisions that build the bench of the marketing organization.
Introducing the Lime Marketing Competencies, your company model for developing your marketers and creating career pathways that retain and attract top talent. Marketing competencies define the mindset, knowledge, and skills your marketers—and your organization—must have to understand customers, meet their needs, and drive growth. Your marketers want to excel in their current roles and advance their careers, and now they’ll have a roadmap to get there.
Designing your company competency model starts with the Lime Life Science Marketing Competency DatabankTM. Unlike most human resource consulting firms, our job competency bank features the marketing and commercial acumen that today’s environment requires. But success is more than technical skills. That’s why we treat the marketer as a whole person, incorporating critical competency areas like leadership, stakeholder influence, and technology, as well as creativity, career development, and self-care.
Our exclusive job competency bank ensures your model is based on in-demand skills and future readiness for the life sciences industry. From there, we tailor proficiency level expectations based on job grade, role, or other important company needs following HR best practices. We consolidate the competencies in a user-friendly Marketing Competency guide. Most importantly, we look to design your model in light of existing company guidance or frameworks, so your marketers get clear direction.
What's Included in the Marketing Competencies:
- A Marketing Competency model tailored to your company goals, priorities, and existing Marketing Way or processes
- Online and/or print delivery that comes with smart guidance on how to use and apply in development planning
- Marketing Competency assessment tools for individuals and managers
- Expert support with communication, change management, and implementation training
- Partnership with HR and other stakeholders to guide competency validation and use across talent development efforts
With Lime, it’s more than defining competencies. It’s about designing a development culture.
From Day 1, we work with you to create a rollout and communication strategy and build these considerations into the development of the competencies. We make sure you’re creating interest, understanding, and use in both individual development planning and marketing organization talent management. We have helped clients optimize their development conversations between marketers and managers, create easy assessment tools, provide training on how to develop yourself and others, and craft job maps and career pathways.
Align, motivate, and cultivate your marketing bench. With Lime, your Marketing Competencies model transforms how you hire, develop, retain, and grow your marketing talent.
Lime Life Science Marketing Competency Databank™
Only Lime treats marketer development holistically, with cutting-edge requirements for success today
Full Communication and Implementation Support
Together we create an implementation success plan for marketers and their managers
Calibrate Expectations
Your marketers want to know how to grow and get a better sense of career development equity
Attract World-Class Talent
Show you care about marketers’ development and attract and retain top talent in your marketing organization
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