Let’s Quit Doing Marketing Excellence Programs

For those of us growing up in the US school system, our foundational years hinged on the cycle of the academic calendar, where Fall meant a beginning for new learning and growth ahead. Even as an adult today, back-to-school time still triggers in me distinct anticipation and energy, and I find myself buying a few new pens

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Marketers: Is your Strategy Recession-Ready?

Marketers: Is Your Strategy Turbulent-Proof?

There are emerging signals that the US economy is heading for a recession: concerns from Congress on exposures in mortgage finance; banks offering negative interest rates for lending; government offices forecasting tremendous deficits; and key factors indicating slowing economic growth. Some experts warn that not only is a recession ahead, but it could be worse than what

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