Limelights

A Call for Marketing Relevance

Today’s world can be characterized as fast-moving, turbulent, ambiguous, digital, social, and complex. These dramatic shifts in society create new challenges for organizations and their leaders as they pursue financial and social profit and growth. In theory, the marketing function should be the strategic engine in driving success, but unfortunately, for many reasons, the notion of marketing

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Can The “Platinum Rule” Help Marketers Be More Effective?

The Golden Rule—treating others like you want to be treated—seems to be an ingrained, universal principle we strive to apply in our daily lives. When it comes to marketing, however, this self-determined standard may not be as helpful when trying to address customer needs. We need a rule to upgrade. Instead of the Golden Rule, how about

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