Practical Tools

Every profession has seasons, and for marketers, there’s a “Situation Analysis” season when we look at our state of affairs to develop profitable strategies and plans for the year ahead. One of the main activities during this time is the SWOT analysis. Most teams’ time and energy on creating a SWOT is a waste. Teams…

As we adapt to what we hope will be a temporary situation, we are bombarded with advice about optimizing working from home and tips and webinars from companies to help us convert our training into virtual formats. The pandemic reveals who we are as a society. As self-help guru, Dr. Wayne Dyer used to say,…