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Explore ideas from unexpected places and help tackle real issues marketers face to improve strategy and marketing capabilities in the life sciences.

Stop Chasing Confidence

Be more confident. For so many of us in the working world, this advice can feel like an elusive task. Gender only makes confidence more complex. Men are inspired to follow the bravado of sports, military, and celebrity business leaders, with expectations they be authoritative, firm, and outspoken at work . For women, inspiration comes in the

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What Stephen Hawking Teaches Us About Strategy

Five Things Stephen Hawking Teaches Us About Strategy Lime CEO Classics March 2018 I am a closet science geek, and have been fascinated about astronomy, physics, and the mysteries of the universe since I was about 10 years old. Hearing of Stephen Hawking’s passing this week stirred in me both sadness for the end of an era,

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