The Challenge: Following the successful development of custom Mastery in Action Workshops with Lime, this global leader came to us to help convert a live 3-day digital marketing conference into an on-demand training program to support the company’s multi-year digital transformation initiative already underway. It seemed to be a straightforward project, but in our initial Let’s…
The Challenge: Following years of organic growth, the client recently focused on strengthening its marketing organization which includes marketers across different time zones, continents, languages and culture. The business is complex and competes with big, well-resourced players with global marketing prowess. Recent marketplace disruptions from the pandemic had only stretched their teams further, impacting budgets,…
