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McKinsey Global Institute - The Age of Analytics: Competing in a Data-Driven World

Practical Tools | April 17, 2021

McKinsey Global Institute – The Age of Analytics: Competing in a Data-Driven World

In the 25 years since its founding, the McKinsey Global Institute (MGI) has sought to develop a deeper understanding of the evolving global economy. As the business and economics research arm of McKinsey & Company, MGI aims to provide leaders in the commercial, public, and social sectors with the facts and insights on which to…

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McKinsey & Co - Reimagining Marketing in the New Normal

Practical Tools | April 14, 2021

McKinsey & Co – Reimagining Marketing in the New Normal

While no one knows what the exact contours of the next normal will look like, we know that things will not go back to the way they were. Marketers will need to systematically monitor trends and indicators, commit to bold changes in marketing strategy and investments, and build agility in the organization for the world…

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Do Your Strategies “Spark Joy”?

Do Your Strategies “Spark Joy”?

LimeLights™ | April 10, 2021

Harvard Business Review - Adventures in Alternative Work Arrangements

Harvard Business Review – Adventures in Alternative Work Arrangements

LimeLights™ | July 7, 2020

Can The “Platinum Rule” Help Marketers Be More Effective?

Can The “Platinum Rule” Help Marketers Be More Effective?

LimeLights™ | January 9, 2020

Marketers: Is your Strategy Recession-Ready?

Marketers: Is your Strategy Recession-Ready?

LimeLights™ | October 10, 2019

A Call for Marketing Relevance

A Call for Marketing Relevance

LimeLights™ | May 2, 2019

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