Spring has sprung, and the emergence of birds, green buds, and fresh air somehow create an urge to give things a good scrubbing and start anew. For those in marketing and other commercial roles, spring also means we’re in the midst of business planning season. What a great time to spring-clean our strategies! Inspired by…
The Challenge: Following the successful development of custom Mastery in Action Workshops with Lime, this global leader came to us to help convert a live 3-day digital marketing conference into an on-demand training program to support the company’s multi-year digital transformation initiative already underway. It seemed to be a straightforward project, but in our initial Let’s…
